Kelley Bowen Creative | Spanx Spring '18

Creative Direction & Brand Strategy

Bold typography and quirky illustrations support energetic, branded photography to bring Spring 2018 product line to life.

Bold typography and quirky illustrations support energetic, branded photography to bring Spring 2018 product line to life.

An eye-catching full-page print ad features the Up for Anything Strapless Bra.

An eye-catching full-page print ad features the Up for Anything Strapless Bra.

The Spring 2018 catalog balances campaign heroes with product detail images, providing rich product descriptions in a thoughtful layout.

The Spring 2018 catalog balances campaign heroes with product detail images, providing rich product descriptions in a thoughtful layout.

The retail environment attracts consumers with a dynamic window landscape and engaging product displays.

The retail environment attracts consumers with a dynamic window landscape and engaging product displays.

Digital banners on retail partner websites pair witty copy with seasonal photography.

Digital banners on retail partner websites pair witty copy with seasonal photography.