Kelley Bowen Creative
Creative Direction & Brand Strategy
Dynamic, ethereal photography showcases the Caroline Ann. brand's debut collection of effortless, breezy statement pieces.

Caroline Ann. Sp'19

Creative direction for Caroline Ann. Spring 2019, including seasonal strategy, art direction, set design, print development, and omnichannel marketing campaign deliverables

Dynamic, ethereal photography showcases the Caroline Ann. brand's debut collection of effortless, breezy statement pieces.

Dynamic, ethereal photography showcases the Caroline Ann. brand's debut collection of effortless, breezy statement pieces.

Campaign and product imagery evoke seaside memories and celebrate the movement and detail of each unique piece.

Campaign and product imagery evoke seaside memories and celebrate the movement and detail of each unique piece.

The Spring 2019 preview lookbook, a crucial go-to-market tool, lends the spotlight to campaign imagery and clean typography.

The Spring 2019 preview lookbook, a crucial go-to-market tool, lends the spotlight to campaign imagery and clean typography.

The Caroline Ann. website makes a splash for the brand's ecommerce debut.

The Caroline Ann. website makes a splash for the brand's ecommerce debut.

Bespoke seasonal patterns elevate the Spring/Summer 2019 collection, both as prints on garments and accessories and as photo set elements and graphic accents throughout the campaign.

Bespoke seasonal patterns elevate the Spring/Summer 2019 collection, both as prints on garments and accessories and as photo set elements and graphic accents throughout the campaign.

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