Kelley Bowen Creative
Creative Direction & Brand Strategy
ATHLUXE is the meeting point between athletic and luxurious, requiring sporty-chic brand elements and product details to be differentiated within the athleisure marketplace.

ATHLUXE

Brand creative, product direction, on-product marketing, and signage for Tommy Hilfiger’s first athleisure capsule collection

ATHLUXE is the meeting point between athletic and luxurious, requiring sporty-chic brand elements and product details to be differentiated within the athleisure marketplace.

ATHLUXE is the meeting point between athletic and luxurious, requiring sporty-chic brand elements and product details to be differentiated within the athleisure marketplace.

Product direction meets a fresh, navigable layout in a market sell-in lookbook.

Product direction meets a fresh, navigable layout in a market sell-in lookbook.

Brand elements carry through hangtags, interior labeling, and retail signage direction.

Brand elements carry through hangtags, interior labeling, and retail signage direction.