Spanx Fall 2016

Creative direction and deliverables for Spanx Fall 2016 omnichannel marketing campaign

Lively, colorful studio imagery and smart typography bring levity and brand clarity to the Spanx Fall 2016 campaign.

Concepts for the Spanx brand’s first-ever national print ad campaign pair clever copy with bold seasonal photography.

The Fall 2016 catalog’s considerate layout maximizes seasonal imagery and features icon-driven technical callouts.

Branded seasonal photography shines in retail environments and digital advertising.

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