Spanx Holiday 2016

Creative direction, product development, and deliverables for Spanx Holiday 2016 omnichannel marketing campaign

“Let’s Party,” the Holiday 2016 campaign call-to-action, comes to life on giveaway merchandise and through festive high-contrast photography.

The Holiday 2016 catalog highlights a partnership with Rent the Runway, pairing designer fashion with the Spanx brand’s fun-loving attitude.

The cheeky graphics and easy silhouettes of giftable apparel round out the Holiday 2016 campaign story.

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Spanx Spring 2017
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Spanx Fall 2016