Tommy Hilfiger ATHLUXE

Brand creative, product direction, on-product marketing, and signage for Tommy Hilfiger’s first athleisure capsule collection

ATHLUXE is the meeting point between athletic and luxurious, requiring sporty-chic brand elements and product details to differentiate the brand in the athleisure market.

Product direction meets a fresh, navigable layout in the capsule lookbook.

Brand elements carry through hangtags, interior labeling, and retail signage.

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Spanx Fall 2016
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Tommy Hilfiger + Speedo