Locust Lane

Brand strategy, identity, visuals, messaging, and web design for an heirloom rug retailer

A fresh, friendly logo incorporates a locust leaf and exudes the brand’s “classic with a modern twist” ethos.

Simply elegant business cards evoke the brand’s elevated yet understated personality.

The updated Locust Lane website blends seamless ecommerce navigation with new brand messaging and rich storytelling that engages professional designers and home decorators alike.

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Caroline Ann Collection