Spanx Spring 2018

Creative direction and deliverables for Spanx Spring 2018 omnichannel marketing campaign

Bold typography and quirky illustrations support energetic branded photography to bring Spanx’ Spring 2018 product line to life.

An eye-catching full-page print ad features the brand’s new Up for Anything strapless bra.

The Spring 2018 catalog balances campaign heroes with detail images, incorporating rich product descriptions into a thoughtful layout.

The brand’s seasonal retail environment attracts consumers with dynamic window landscapes and engaging product displays.

Digital banners on retail partner websites pair witty copy with seasonal photography.

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Spanx Summer 2018
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Spanx Fall 2017