Spanx Fall 2017

Creative direction and deliverables for Spanx Fall 2017 omnichannel marketing campaign

Spanx hits the road for its Fall 2017 campaign, bringing the brand into a lifestyle environment through colorful travel photography and graphics.

The Fall 2017 public relations lookbook sets the stage for long-lead editorial placement and seasonal art direction.

Outdoor photography and nods to travel tell the campaign story in full-spread print ads.

Seasonal imagery and graphics flow through the highly shoppable Fall 2017 catalog.

Banners on partner websites carry seasonal visuals and messaging into the digital space.

Previous

Spanx Spring 2018
Next

Spanx Spring 2017