Abbey Glass

Creative direction for a luxury womenswear brand, including a full rebrand, web design, seasonal campaign strategy, art direction, styling, and omnichannel marketing deliverables

Abbey Glass is an approachable luxury womenswear brand steeped in confidence, timelessness, and playful elegance—which our rebrand brought to life through updated logo marks, visual language, brand voice, and messaging.

A refreshed ecommerce experience allows ample opportunities to engage with customers through each seasonal message and new collection.

The Fall 2020 campaign marked the introduction of the new Abbey Glass brand promise and tagline: The Art of Dressing Up.

From October through December, campaign storytelling provided a seamless journey from the first crisp days of autumn to the cozy warmth of the holidays.

Photography direction and styling highlight self-assured femininity, playful elegance, and effortless confidence.

The Victorian Atlanta

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