Caroline Ann Spring 2019

Creative direction for the brand’s Spring 2019 collection, including seasonal strategy, product development, art direction, styling, web design, and omnichannel marketing campaign direction and deliverables

Seaside daydreams inform the brand’s debut collection, featuring whimsical silks, handmade embellishments, and carefully-placed details that are the cornerstone of each Caroline Ann piece. After daydreaming of a beach sojourn past, awaken to adorn yourself in Caroline Ann, because today is an occasion worth dressing for.

Dynamic, ethereal photography showcases the Caroline Ann brand’s debut collection of effortless, breezy statement pieces.

Campaign and product imagery evoke childhood nostalgia and celebrate the movement and detail of each unique piece.

The Spring 2019 preview lookbook, a crucial go-to-market tool, lends the spotlight to campaign imagery and clean typography.

The Caroline Ann website makes a splash for the brand’s ecommerce debut.

Bespoke seasonal patterns elevate the Spring 2019 collection, both as prints on garments and accessories and as photo set elements and graphic accents throughout the campaign.

ADEPT

Good Sport Spring 2019